Start with Why
It is the title of Simon Sinek’s 2009 book and great advice. In this 20 minute video sponsored by Ted, the author explains the fundamental communication challenge leaders have. Most leaders start with the “what”. But that is not what motivates people to commit to something whether it be the purchase of a good, a vote for a candidate or support of a cause. It is the “why” that drives behavior.
This is a natural follow-up to my previous recommendation for Daniel Pink’s lecture on what motivates people (autonomy, mastery, and PURPOSE). Idea: Look at your communication (written, verbal) as a leader, do you start with the why or the what?
Interesting: Here is a brief glance at how he finished his book.